• To advance professionalism and ethics throughout the domain name industry;
• To enable domain buyers to identify trustworthy sellers they can transact with safely;
• To assist with dispute resolution between Association members and those they do business with, including serving as a consumer protection advocate on behalf of our members in dealing with domain related businesses;
• To provide verification of members' status of good standing within the Association and a record of past feedback;
• To give members an opportunity to network with fellow members in a safe and scoundrel-free environment;
• To offer its members practical information, discounts and tools to assist them in developing and conducting business in the domain name industry.

• Members of the Domain Name Owners Association shall exercise the utmost level of integrity in all business transactions and in all relations with other buyers, sellers, employees, and competitors. Members shall work diligently to build and perpetuate faith and trust in their business practices.
• Association members shall dedicate themselves to the promotion of professionalism within the domain name industry. Sellers shall truthfully identify themselves, their company, their products and the purposes of their solicitation to the prospective customer.
• Association members shall refrain from the use of deceptive, unlawful or unethical advertising or marketing when selling domain names. This includes the practice of making misleading statements about a domain name's traffic, its past earnings, page rank, link popularity or other statistics. Any such claims must be reasonably indicative of similar results for the purchasing party, unless clearly stated otherwise.
• Association members shall not engage in the practice of domain theft, and shall not purchase nor sell any domain that is known to be stolen from its rightful owner.
• Association members shall not practice shill bidding in any auction, whether on their own auctions or that belonging to an associate.
• Association members agree to honor sales agreements (including results of auctions conducted by member) regardless of additional offers received after entering such an agreement.
• Association members shall make no false statements nor circulate harmful rumors about a competitors’ products, business, financial or personal standing.
• Association members shall encourage fellow members of the Domain Name Owners Association, and their colleagues to adhere to this Code of Ethics.
• Upon receipt of a complaint, association members shall participate in dispute resolution overseen by a DNOA administrator and provide a good faith effort in resolving the issue addressed in the complaint. Violation of any of the above codes shall result in a revocation of active association membership status as determined by the association.